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Burleigh Bradford Gardner (December 4, 1902 Winnetka, Illinois January 12, 1985) was an early American anthropologist, and co-founding chairman of Social Research Inc.,〔"(Burleigh B. Gardner )" in: Chicago Tribune News, January 14, 1988〕 known for his pioneering work in the field of motivation research〔Collins, Leslie, and Caroline Montgomery. "The origins of motivational research." European Journal of Marketing 3.2 (1969): 103-113.〕 and quantitative marketing research.〔M. G. Parameswaran (2006) ''Building Brand Value: Five Steps to Building Powerful Brands''. p. 5〕 == Biography == Gardner, who considered himself "a country boy" from Texas,〔John Easton. (Consuming Interests ) in ''University of Chicago Magazine'', October 2001.〕 had obtained his MA in Anthropology from the University of Texas at Austin.〔Karesh, Michael A. "(The social scientific origins of symbolic consumer research: Social Research, Inc. )" Proceedings of the 7th Conference on Historical Research in Marketing and Management Thought. 1995.〕 On a scholarship he went to Harvard University, where he obtained his PhD in Social Anthropology 〔''Personnel Series''. nr 71-90 (1943). p.33〕 under supervision of W. Lloyd Warner. In the late 1920s, Garner started his academic career as a field worker for Warner's Department of Industrial Research at the Harvard Graduate School of Business. In 1933 he started his study of the social organization of a rural Mississippi community, together with Allison Davis and Mary R. Gardner. This resulted in the 1941 book ''Deep South''.〔 In 1946, he founded the consulting firm ''Social Research Inc.'' where he worked with psychologist Carl Rogers, sociologist W. Lloyd Warner and psychometrician Benjamin Drake Wright among others. He chaired the Institute from 1972 to 1984.〔 Furthermore, Gardner was Assistant Professor of Industrial Relations at the University of Chicago, board-member of the Duncan YMCA in Chicago and member of the American Marketing Association.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Burleigh B. Gardner」の詳細全文を読む スポンサード リンク
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